You have two identities: an innocuous private identity for when you want to be unobtrusive, and a public persona for when you want your Reputation to work for you.
Benefit: You have two Reputation scores, one for each identity. One of them (you choose which) has the Reputation you have earned previous to gaining this feat, the other starts at 0. Most people won't connect your two identities unless confronted with incontrovertible evidence that you're one person with two personae.
Special: If your public persona adopts a distinctive dress or moniker, increase your Reputation score by +2. You only get this increase once, even if you later change or modify these distinctive features.
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