By meeting someone's eye, you can fascinate them, distracting them and giving you an opportunity to interact socially with them.
This mainly eases first contact. A successful Magic roll vs. the targets Willpower distracts them and focuses their attention on you. The target will follow you a short way and be willig to sit down to be seduced, bluffed or intimidated. It also works to distract guards, focusing their attention on you instead of on what they should be doing.
Does not work in combat or action scenes.